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Social Marketing: Is Twitter A Scam?
Posted by: Norman Wright Jr.
Tags:
Norm Wright Jr, Social Marketing, Twitter
Posted date:
July 12, 2012 |
Comment
As a marketer, do you believe that Twitter is a Scam? Or, have you started to embrace this Social Marketing trend?
As with most bloggers, I love getting feedback on my posts… I get some good and some bad. Either way it helps to keep me motivated and stay focused.
I like to (and think it’s a must) take part in LinkedIn Discussion Groups. The other day, I posted a discussion topic based on one of my recent posts (most popular to date) 10 Twitter Mistakes Made By Marketers, and I follow up on every comment that is made to my posts & discussions.
I received an interesting comment and wanted to share it with you. This comment made me think a bit about how some people seem to always fall behind the times when it comes to embracing new and unique marketing concepts. There really needs to be change in their mind-set if they want to stay ahead of the curve in this dynamically changing global/digital market.
Here’s the comment that was made:
Twitter is a scam. Most of those “followers” aren’t even real people. Check it yourself. Send a message to one of your followers who just showed up, with no connection to you and nothing in common. You won’t get a reply. Go ahead. I dare you.
Here was my response:
Thanks for contributing to the conversation. You are not alone in this thought process. Although I can understand how some people think Twitter is a scam, I would have to respectfully disagree.Of course there are a lot of people employing automated systems out there to try to increase their follower-ship, but the true power of Twitter (and other Social Media Tools) comes from the followers YOU actually pursue and build relationships with based on providing them with valuable content.
This is a TIME investment. You just can’t create a Twitter Profile and then sit back and wait for people (or in your example, automated systems) to follow you. That is not what Social Media/Marketing is all about.
Remember, true marketing is about developing relationships based on like-mined topics. That is the beautiful thing about Social Marketing, you are able to create a “follower-ship” based on mutual interests.
The key take away here is
- You need to be very strategic in how you implement your Social Marketing Strategy.
- You need to be proactive in gaining your followers, subscribers & fans.
- Have realistic expectations when it comes to “Spam Followers”… you will get them.
- Make sure you have realistic & measurable goals.
- And most importantly, make sure your are consistently contributing valuable content to all of your Social Media Channels.
In the end, people want to follow (and do business with) people they know and trust… Social Marketing is by far one of the best ways to make this happen. 
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